Analysis. Starting situation analysis leads to goal definition.

What are the strengths and weaknesses of your company, your products and services? How are you positioned in the market? Which social and economic trends are of importance to the issues you want to communicate?
Based on these questions we work out a comprehensive view of the situation we start off with. Only the person that knows where he is coming from, can decide where he is going. And can define realistic goals to be achieved with PR: goals about the knowledge, the attitude and finally the behaviour of his communication partners.