Plan of Action. What to do when with whom?

From the PR strategy we draw off a tangible plan of action, a realistic time frame and a concrete budget. This way, everything that we do together, is in synch and in line with the PR strategy.
The plan of action lists all activities for individual topic areas and target group along with the areas of responsibility. The time frame outlines all activities in a chronological order, to ensure that planning and execution can be co-ordinated. And in the budget the required costs are agreed on.