Evaluation. Did we achieve the set goals?

Will the PR strategy hold true in reality and how can you measure this? This issue should already be discussed in the conceptual phase of our work .
Communication can not be a one-way street. If you want to reach your target groups through PR work and influence their understanding and behaviour, you must not only talk to them. You must also pay attention to their responses. This is why we are continually evaluating all our PR activities. We examine the success of the chosen strategy throughout the execution phase, to identify and utilise room for improvement.